Developing and commercializing new medical technology and devices is not for the faint of heart. So many things must go well including product definition, technology, IP, engineering, testing, industrial design, manufacturing, quality, regulatory affairs, clinical testing, marketing, sales, and service. Scott will present a series of case studies of medical products which were developed over the past decade with various outcomes. In the process he will highlight pitfalls and success strategies which anybody who hopes to commercialize a new technology or device can learn from. He will also outline the successful development methodology which is being used at StarFish Medical.